It's a sad day when you stumble across Iggy Pop, the godfather of punk himself, jumping around like a hyper child in need of Ritalin, hawking insurance.
Most will see this as a blatant corporate cash in, but in order to continue to respect the man, we'd like to look at it another way.

In our version, Iggy was flipping the channels one night after coming home from a long evening of cutting his chest, smearing it with peanut butter and shooting up Draino, when he comes across an hour-long infomercial for the Yacht Rock Hits collection, hosted by Air Supply.  Completely baffled and angered, he switches channels, only to find Smokey Robinson selling hair products, Linda Ronstadt promoting her line of sweaters on QVC and Robert Plant exhorting the comfort and pleasure of a particular brand of adult diapers.

"We have to change this," he says out loud in his empty living room.  "The rock star corporate puppet model needs an overhaul and I'm the man to do it!"

After minutes of searching the Internet, Iggy finds a small car insurance company that only seems to operate in Northern Ireland, and lays out his plan to them.  He will do the commercial for free, but it has to be short and of a quality and ferocity unknown in rock 'n roll advertising up until now.

They agree (mostly because he only asks for a bag of cocaine and a pair of leather chaps as payment) and an ad is made where Iggy flails around and yells about his birth certificate.

He is convinced that it will be a hit.

Unfortunately, much like the first Stooges record, no one cares and his vision does not change the face of corporate advertising.

The Air Supply ad continues to play, Smokey and Linda still sell their products to mass acclaim and Iggy is left hoping that someday, maybe years from now, people will understand his ideas.  He is a visionary, and sometimes it takes more than a single viewing of Swiftcover in order to understand the complexity and depth of what he is saying about society.

Maybe it will take some time, but he will eventually be acknowledged for being ahead of the trends yet again.  He turns off the television and goes to sleep with a smile on his face.

Or, more likely, he needed some money to buy golf clubs and this company offered him a butt-load of money to whore himself out.

Yeah, that's probably it...