In the US, Jim Beam is typically associated with good old boys starting fights with inanimate objects right before they puke all over their brah's Abercrombie t-shirt, but in Australia, Beam has taken another approach:  hot, scantily clad women.  And, it's getting them in trouble.  Check out their most recent ad.

The Neighbours

Yes, the ad is a little creepy.  And, no, Lush Life does not condone peeping.  But, we don't necessarily understand how this is that much different from every other liquor ad. 

Apparently, the Australian government doesn't agree.  Parliamentary Secretary for Health, Jan McLucas said,  "Generating cheap controversy with this type of ad is the kind of tactic some companies resort to in an attempt to get more for their advertising spend."  And followed up by suggesting more regulation for the industry.  [From The Age]

Hopefully, this doesn't mark the end of the liquor industry's self regulation in advertising.